What is up with Tokidoki?
August 9th, 2009 at 5:49 pm
I am a big fan of Tokidoki. When people see me wearing the shirts, carrying the purses, or playing with the toys, they’re always amused. The question I probably get the most, though, is “why is it/he/she wearing a cactus?”
So I present to you, Simone Legno’s (Tokidoki creator) text from the back of my Carina toy‘s box:
The cactus is a dign of protection. Kids are naive and vulnerable and need protection. A monster into a cactus suit would not have made sense in my vision of things. SANDy and her friends zip themselves into cactus suits because they think the world is a cold and scary place, and they need some armor to face it. The cactus is a conserver of water, and water means life. The Cactus Friends for me are the representation of life and pure like water.
I love that it’s kind of Engrish-y (he is a native Italian) – it makes it all the sweeter!
Tags: cute
Word count: 158